The first lesson about making
decisions is summarized in the adage “ There is no such thing as a free lunch.
To get one thing that we like, we usually have to give up another thing that we
like. Making decisions requires trading
off one goal against another.
Consider a student who must decide
how to allocate her most valuabic resource-her time. She can spend all of her
time studying economics she can spend all of her time studying psychology or
she can divide her time between the two fields. For every hour she studies one subject she gives up an hour she could have used studying the other. And for
every hour she spends studying she gives up an hour that she could have spent
napping bike riding watching TV or working at her part-time job for some extra
spending money.
Or consider parents deciding how to
spend their family income. They can buy food clothing or a family vacation. Or
they can save some of the family income for retirement or the children’s college education when they
choose to spend an extra dollar on one of these goods they have one less dollar
to spend on some other good.
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