The market for ice cream, like most markets in the economy
is highly competitive. Each buyer knows that
there are several from which to choose, and each seller is aware that
his product is similar to that offered by other sellers. As a result, the price of ice-cream and the
quantity of ice cream sold are not determined by any single buyer or seller.
Rather price and quantity are determined by all buyer and sellers as they
interact in the marketplace.
Economists use the term competitive market to deceive a
market in which there are so many buyers
and so many sellers that each has a negligible impact on the market price. Each
seller of ice cream has limited control over the price because other the
sellers are offering similar products. A seller has little reason to charge
less than the going price and if he charge more buyers will market their
purchases elsewhere. Similarly no single buyer of ice cream can influence the
price of ice cream because each buyer purchases only a small amount.
In this chapter we assume that markets are perfectly competitive. To reach this highest former of competition a market must have two
characteristics: 1 the goods offered for sale are all exactly the same and (2) the buyers and sellers are so numerous
that no single buyer of seller has any influence over the market price. Because
buyers and sellers in perfectly competitive markets must assent the price the
market determines they are said to be price takers. At the market price buyers
can buy all they want and sellers can sell all they want.
There are some markets in which the assumption of perfect
competition applies perfectly. In the wheat market for example there are
thousands of farmers who sell wheat and millions of consumers who use wheat and
wheat products. Because no single buyer or seller can influence the price of
wheat each takes the price as given.
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