Consumer and producer surplus when
a market reaches the equilibrium pf supply and demand. Recall that consumer
surplus equals the area above the price and under the demand curve and producer
surplus equals the area below the price and above the supply curve. Thus the
total area between the supply and demand curves up to the point of equilibrium
represents the total surplus in this market.
Equilibrium allocation of
resources? Does it maximize total surplus? To answer these question keep in
mind that when a market is in equilibrium the price determines which buyers and
sellers participate in the market. Those buyers who value the good more than
the price represented by the segment AE on
the demand curve choose to buy the good buyers who value it less than the price
(represented by the segment EB) do not. Similarly those sellers whose costs are
less than price (represented by the segment CE on the supply curve) choose to
produce and sell the good sellers whose costs are greater than the price
(represented by the segment ED) do not.
Thus given the quantity produced
and sold in a market equilibrium the social planner connot increase economic
well-being by changing the allocation of consumption among buyers or the
allocation of production among sellers.
But can the social planner raise
total economic well-being by increasing or decreasing the quantity of the good?
The answer is no as stated in this third insight about market outcomes.
To interpret this keep in mind
that the demand curve reflects the value
buyers and the supply curve reflects the cost to sellers. At any
quantity below the equilibrium level such as the value to the marginal buyer
exceeds the cost to the marginal seller. As a result increasing the quantity
produced and consumed raises total surplus. This continues to be true until the
quantity reaches the equilibrium level. Similarly at any quantity above the
equilibrium level such the value to the marginal buyer is less than the cost to
the marginal seller. In this case decreasing the quantity raises total surplus
and this continues to be true until quantity falls to the equilibrium level. To
maximize total surplus the social planner would choose the quantity where the
supply and demand curves intersect.
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